Local SEO for real estate agents is the practice of making your name and website appear when buyers and sellers search for agents in your specific market. This checklist covers every element that matters in 2025.
Google Business Profile Checklist
Your Google Business Profile is the single most impactful local SEO asset you control. Complete every field:
- Business name exactly as it appears on your licence
- Primary category: "Real Estate Agent" (not the generic "Real Estate")
- Full address (even if you work from home — use a brokerage address)
- Phone number matching your website and all directories
- Website URL pointing to a dedicated landing page, not your Zillow profile
- Business hours (including by-appointment notation)
- At least 10 photos (exterior, headshot, sold signs, team photos)
- All services listed in the Services section
- Post at least 3 times per week
- Respond to every review — positive and negative — within 48 hours
Citation Consistency Checklist
NAP (Name, Address, Phone) consistency across all platforms tells Google that your business information is reliable and authoritative. Check and correct your listing on:
- Zillow Agent Profile
- Realtor.com Agent Profile
- Yelp Business Page
- Facebook Business Page
- LinkedIn Company Page
- Bing Places for Business
- Apple Maps Connect
- HomeAdvisor / Angi
- Houzz (for luxury agents)
- Your brokerage website agent page
On-Page Local SEO Checklist
Your website must signal to Google that you serve specific local markets:
- Include your city and state in your homepage title tag and H1
- Create a separate page for every neighbourhood or area you serve
- Include LocalBusiness schema markup with your service area
- Embed a Google Map on your Contact page
- Include your phone number in plain text (not just in an image) in the header
- Add testimonials that mention specific neighbourhoods or cities
- Create a blog with local market updates and neighbourhood guides
Review Generation Strategy
Reviews are one of the top three local ranking factors for Google. A strategy for generating consistent new reviews:
- Ask at closing — it is the emotional peak of the relationship
- Send a follow-up email 2 weeks after closing with a direct Google review link
- Include your Google review link in your email signature
- Aim for 2–4 new reviews per month consistently — velocity matters as much as volume
- Respond to every review with a personalised response mentioning the neighbourhood
Target: 50+ reviews at 4.8 stars or above for strong local pack visibility.